Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml

From the Brand Our team has a long heritage in the hair and beauty industry, with expertise spanning manufacturing and salon ownership. Haircare runs deep in our veins, and there's little we can't advise on.

What Makes Our Products Unique? We're passionate about helping the planet. For every bottle you purchase, we remove an equivalent amount of plastic from our oceans. Additionally, our entire business is dedicated to being kind to our furry friends, being 100% cruelty-free and vegan.

Why Do We Love What We Do? Bold Uniq was founded on the principle of celebrating self-expression and empowering our customers to live their best lives. We believe true happiness comes when we can fully be ourselves, no matter what.

Product Description Amazing Transformations for Blonde, Platinum & Silver/Gray Hair Our Purple Shampoo uses a powerful formula to neutralize brassy/yellow tones in just one wash, working on all lightened hair, whether chemically or naturally.

Counteract Yellow with Revolutionary Violet Technology Our violet technology effectively counteracts yellow, banishing unwanted yellow tones with ease.

Extend Time Between Salon Visits This shampoo packs a punch, allowing you to maintain your color without frequent salon trips.

The Strongest Purple Shampoo on the Market Our ultra-potent formula, developed by Bold Uniq scientists, will banish all brass in sight.

Real People, Real Results Instant Toning: "This is THE product for keeping my blonde hair fresh, removing all yellow tones." - Calystabelle

Keeps My Greys Looking Fresh: "Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!" - Mireya

Less Time at the Salon: "Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!" - Emma

Healthy Hair: "Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!" - Emily

Key Product Benefits - Works on blonde, platinum, silver, and gray hair - Removes stubborn brassy/yellow tones - Sulfate and paraben-free - 100% cruelty-free and vegan - Made with 100% recycled plastic bottles

The Purple Regime - Purple Mask: A deeply hydrating toning treatment - Purple Conditioner: A nourishing formula that neutralizes yellow tones - Purple Leave-In Conditioner: An easy-to-use treatment that tackles damage and protects tone - Purple Bundles & Sets: Curated for toning and smoothing all blonde, platinum, silver, and gray hair

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