Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

From the Manufacturer: Keep Your Blonde Hair Cool

For Blonde & Silver Hair

Color Balance Purple Shampoo

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that banishes unwanted yellow tones. The unique formula, designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks while safeguarding the vibrancy of color-treated hair, shields hair from the elements and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. Neutralizes yellow & warm tones.

Here's Why You'll Love It: - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair* - Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together.

See the Difference. Choose the Best Joico Collection for All Your Hair Concerns.

Color Balance Purple | Defy Damage | Youthlock | K-Pak Color Therapy | Moisture Recovery | Hydrasplash | Blonde Life

Customer Reviews: 4.6 out of 5 stars (13,248 reviews) 4.7 out of 5 stars (4,869 reviews) 4.5 out of 5 stars (427 reviews) 4.7 out of 5 stars (5,284 reviews) 4.7 out of 5 stars (3,411 reviews) 4.7 out of 5 stars (1,419 reviews) 4.6 out of 5 stars (1,882 reviews)

Pricing: Color Balance Purple: $23.00 Defy Damage: $25.00 Youthlock: $25.00 K-Pak Color Therapy: $23.00 Moisture Recovery: $23.00 Hydrasplash: $23.00 Blonde Life: $25.00

Hair Type: Color-Treated, Processed, Color-Treated, Mature, Dry, Color-Treated, Thick, Course, Curly, Thin, Fine, Wavy, Blonde, Highlighted

Hair Concern: Fading, Damage, Breakage, Damage, Split Ends, Breakage, Dryness, Dullness, Brittle, Fading, Damage, Breakage, Dry, Frizzy, Breakage, Dry, Dull, Lifeless, Damage, Brassy, Dullness

Benefits: Repair and Protect Color, Strength and Protection, Bounce, Shine, Manageability, Repair and Protect Color, Moisturize, Soften, Shine, Hydration, Shine, Lightweight, Brighten, Nourish, Strengthen

Key Ingredients: Keratin, African Manketti Oil, Moringa Seed Oil, Arginine, Collagen, Buriti Fruit Oil, Sea Kelp, Jojoba Oil, Sea Kelp, Coconut Water, Monoi & Tamanu Oil, Arginine

Fragrance: Pear, Apple, Cedarwood, Amber, Apple, Tuberose, Sandalwood, Cucumber, Gardenia, Warm Musk, Orange, Hyacinth, Vanilla, Lemon, Green Apple, Coconut, Nectarine, Jasmine, Vanilla

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