Nexxus Blonde Assure Purple Shampoo for Blonde Hair

As Nexxus, a leading brand in salon-quality products, continues to innovate, the company has recently progressed one of its top-selling collections, Color Assure, by incorporating learnings from science and nature. This new iteration of the line introduces fresh products with a revamped look, all designed to help extend the vibrancy of colored hair for longer.

Through extensive Proteomics studies, Nexxus scientists have delved into the molecular-level understanding of hair damage, and their findings have been pivotal. They discovered that the primary cause of color loss and dullness occurs at the moment hair is colored. In response, Nexxus has developed a unique PROTEINFUSION blend, infused with Elastin Protein and Quinoa, along with other carefully selected ingredients, to create the new Color Assure formulas. These formulas are engineered to deliver long-lasting color vibrancy for up to 40 washes.

Alongside the updated product design, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to maintain their vibrant hair color for longer. The range will now encompass a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque.

One of the new additions, the Nexxus Blonde Assure Purple Shampoo, is designed as the premier purple shampoo for all blonde hair needs. Nexxus recognizes that hair is composed of approximately 90% proteins, which is why the company employs advanced scientific methods to identify the specific protein needs of each hair type. By creating customized formulas with proteins, Nexxus aims to revitalize and rejuvenate hair.

The Nexxus Blonde Assure Purple Shampoo features the exclusive PROTEINFUSION blend, including Keratin Protein and Violet Pigment, which work together to tone down brassiness on blonde or silver hair. Users are advised to use this shampoo 1-2 times per week, leaving it in for 1-5 minutes before following up with the Blonde Assure Conditioner.

In summary, Nexxus has taken its Color Assure collection to new heights by leveraging scientific insights and natural ingredients to develop a range of products that help extend the vibrancy of colored hair. The expanded lineup, including the Blonde Assure Purple Shampoo, offers salon-crafted solutions that cater to the specific needs of different hair types, ensuring that users can maintain their desired hair color with confidence and ease.

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